Blog

What is W3C?

The World Wide Web Consortium or W3C is an international organization committed to standardizing the web. It consists of several hundred member organizations from a variety of related IT industries. W3C sets standards for the World Wide Web (WWW) to facilitate interoperability and cooperation among all web stakeholders. Since it was established in 1994 by the creator of the WWW, Tim Berners-Lee W3C regularly develops relevant protocols and guidelines to...

A new future of web designing with Adobe XD?

Adobe XD is a new product from Adobe for designing graphics especially web designs. it is an interesting blend between Sketch and Invision. The prototype function and the possibility to test on different devices make the tool interesting as a complete solution. What stands out is that Adobe XD is a lot more intuitive and easier to use than other Adobe applications. This cements a great introduction and creates a...

How often should you change your website design?

We more often get bored with our existing website's design after a while. It is completely natural as an online business owner sees his website thousands of times each day. A repetitive impression of a website makes us crave for a fresh design. Also, we want to implement new trending designs and technologies to our website whenever we see them. There is no guilt in this desire and there should...

Website builder vs web designer – which is the best option?

Honestly, this is a dumb topic to discuss on but yes it is a trend at this moment. People nowadays are looking for website builders to create their own websites. They are cheap initially and any layman can create a website using a website builder. But the catchline is, website builders can give websites not return of investments. Name one leading brand who has made a website in a website...

Why the mobile first approach is better?

Mobile first approach for websites refers to the practice of prioritizing mobile user's experience on a website. In this approach, websites will do just everything on a mobile device as they would do on a desktop. While it may not always be possible for a mobile version of a website to mirror every single function of the desktop version, a mobile-friendly site typically aims to meet the majority of its...

What is WordPress?

WordPress is a term people come to know whenever they are looking to create their website. They only learn that their websites are developed in WordPress. But why WordPress? What is WordPress? What are other options except for WordPress? A majority of website owners stay in the dark for these questions. In this topic, we will try to understand and get some clarity on WordPress. WordPress is a content management...

Why email marketing is important?

Email marketing is an important part of any digital marketing campaign. It gives instant and authentic responses. The main advantage of email marketing is that one business can reach directly to the intended customers. There is no detour, obstruction or any kind of hurdle between a business and its customers. Also, emails are considered as the official medium of communication among people. That is why people tend to open emails...

How XENMAG works on your project?

Our approach to any given project is a bit different from the other traditional agencies with the same category of services. Our clients say that it is one of our biggest unique selling propositions. At first, our customers become disturbed by our limited projects per session policy as everyone has to pre-book us for their projects. Pre-booking time depends on the projects in hand. Sometimes the waiting time is for...

Why a logo is important for business?

A logo is the main aspect of a business to represent any brand to the possible customer. It is a universal representation that is shown in all medium. Starting from business cards, brochures, letterheads to websites a logo should be the core of business representation. Any anonymous person would rely upon your logo to understand your business. People tend to get various indications from whatever they are viewing to understand...

Why SMO is important and to be taken seriously?

SMO or Social Media Optimization is an integral part of the digital marketing process. The main purpose of this activity is to make social media users engage with a particular business. SMO also helps to interpret the impression of a brand and this is where it becomes serious. That is why in social media optimization, a small error can become a crime. Also mishandling this activity may lead to a...